If only it were this easy. If only a bank could execute a music license and have “Instant Karma”. Unfortunately, it is not this easy. Californians should know. They are suffering under one the highest foreclosure rates in the country. It would be nice if they were all swimming in beautiful lap pools, surfing, taking trips in hot air balloons and hitting the desert pavement on their Harleys. Yes sir, that would be nice. And there was most certainly a time when this ad would have worked. When people weren’t worried about their jobs, their pensions, their next mortgage payment.
Kudos to Chase for trying to put on a happy face during the worst financial meltdown since the great depression. A financial meltdown that they helped to create. But sorry. It’s just not that simple. The sky is not blue. Not yet anyway. And this ad does not tell us how it is going to someday be blue again. Or how Chase will help us get there. Or why we should trust them to do so. Trust what they have to say.
Hope is great. A better tomorrow is great. We all want that. No doubt every person working in the financial services sector wants that. But that is not the reality we are currently living.
For years banks such as Chase set up a false reality. A world where everybody and anybody could own a home and benefit from skyrocketing property value. But that was not real. And now Chase is trying to do it again. To take a shortcut to happiness without putting in the hard work.
It’s a nice idea…but like I said, you can’t purchase “Instant Karma”…you have to earn it.