Coca-Cola aims to make its music marketing platform an “established music brand” in its own right, pitching it against companies such as iTunes and MySpace.
The music programme – which forms a part of Coca-Cola’s overall marketing strategy – will target teenagers, through collaborations with artists, record labels and technology companies, as it looks to double the entire company’s revenue to more than $200bn (£122bn) by 2020.
MarketingWeek (full story)
Leave a Reply