Lil Wayne, Radiohead’s Thom Yorke, Lenny Kravitz, Stevie Wonder and Rihanna have signed on for a massive Recording Academy ad campaign. Television, print, online and radio spots will try to drum up some excitement for the organization’s annual Grammy awards, which suffered a decline in ratings last year.
© 2009 Los Angeles Times (full story)
Additional:
The Hollywood Reporter: Biggest Grammy as campaign launches
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