In the words of Adfreak:
When I saw this new ad featuring a nearly unrecognizable Lindsay Lohan, I assumed it was one of those “Only being shown in Japan” things. Then I remembered that those lucrative Asian ad deals are only for actors who are still famous and somewhat respectable. This is just some straight-up “Will work for food” badness.
The only comment I would add is that the good folks at Adfreak are not the target for this campaign. Nor am I. But the target is out there.
For some odd reason people pay attention to Lindsay Lohan. They pay attention enough for her to constantly be mentioned in all manner of celebrity magazines, blogs, Twitter feeds and social networking sites. Granted, these mentions are rarely flattering, but they are ubiquitous. And ubiquity, sans talent or respectability, still equals fame in the new media world.
Yup, she’s a train wreck. And American’s love their train wrecks. But sometimes Europeans love our train wrecks even more than we do. So who knows, maybe the same people who buy Lindsay’s Glimmer Leggings will now shop Fornarina.
If the endorsement fits, wear it.