The Licensing Plate

In early September the Mountain Dew Green Label Art series will return for part III.  The third series will feature contemporary artists Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO and Claw Money.

Brandfreak comments:

…there’s really no connection between any of the six designs and Mountain Dew.  Maybe the artists should have tasted the soda before setting up their easels.

I disagree. The images are all very cool and any one of them could be translated to a skateboard, surfboard or snowboard.  Which I suspect is the point of this exercise. The images may not connect to Mountain Dew the electric green drink in a bottle.  But they do connect to the consumer of Mountain Dew.  The viewer of the X Games and the player of the XBox.

These bottles are not here to make a statement about Mountain Dew. They are here to make a statement about the kid holding the bottle or putting it on a shelf in his dorm room.  They are not about the taste of the drink but the taste of the purchaser of the drink.

Even if you don’t like Mountain Dew you might buy a few just to have them sitting around.  Nothing says late night conversation piece better than a silver bottle covered in green eyes or a couple of angry monkeys.