MTV, Universal Call Truce in Digital Rights Battle for VMAs

Wed, Aug 18, 2010

Digital, Legal, Music

MTV and Universal Music Group have kissed and made up — temporarily.

Viacom-owned MTV.com recently lost its rights to stream videos from Universal artists such as Lady Gaga, Justin Bieber and Kanye West when their deal expired in July. The two companies couldn’t agree on digital-advertising terms.

© 2010 Advertising Age (full story)

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This post was written by:

Stephen Bernstein - who has written 13933 posts on The Licensing Plate.


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