…Trademark law today very often involves parties that don’t produce goods licensing their marks for use by parties that do produce goods. So Pixar might license a toy maker to make toys for it. If an unlicensed entity were to make a toy bearing the Pixar brand and a customer were to buy that toy due to Pixar’s reputation for quality, the consumer could be harmed if the unlicensed good had inferior qualities to those that Pixar would guarantee.
That’s not the case here…
madisonian.net (full article)
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