Would you buy champagne from this woman? Moet & Chandon is betting you will.
A-list film celebrities choose their endorsements carefully. For on-camera work, as opposed to voice-over opportunities, they lean almost exclusively towards so called luxury items (ranging from Rolex to Armani) and cosmetics.
Print advertising is preferred, although the cosmetics giants obviously push TV, and the talent will always request to work with the top photographers in fashion and advertising. Approval over the photographer will almost always be requested and granted. In this case the photographers of Mert Alas and Marcus Piggott certainly fit the bill.
So pop a cork and make a toast. Champagne has now taken its place at the A-list endorsement table alongside Louis Vuitton and Estee Lauder. Somewhere a model is weeping.