The path to success is no longer labeled

Mon, Feb 1, 2010

Branded Music, Digital, Marketing, Merch, Music

Hunting for a record deal won’t cut it anymore. Modern bands are focusing more on the Internet, looking for film soundtrack opportunities and piggy-backing album sales on designer T-shirts.

© 2010 The Los Angeles Times (full story)

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This post was written by:

Stephen Bernstein - who has written 13933 posts on The Licensing Plate.


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