Trademark wars heat up. Be ready.

Thu, Dec 1, 2011

Legal, Marketing, Merch

A trademark can be a company’s greatest asset. It can also be one of its biggest challenges — especially lately.

Some 3,652 trademark cases were filed in U.S. courts in 2010, up 8% over the previous year, according to FTI Consulting’s latest figures. That’s the biggest percentage increase in the last 10 years.

CNN (full article)

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This post was written by:

Stephen Bernstein - who has written 13948 posts on The Licensing Plate.


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3 Comments For This Post

  1. ekachue Says:

    Hi, there Stephen!

    I like your blog, especially this posting about trademark. Trademark really is a great deal for any company, especially the good one. I read the full article in CNN as well. It’s also a great article for me.

    As one of company owner, not a big one actually, I’ve been experiencing some cases of getting the trademark. So many things to prepare, and they’re not easy. Especially when it comes to a trademark fight.

    For a big company, managing trademark might be not a hard thing to do. Let’s say for Sony, which already create so many products, like Sony KDL46NX810 HD TV, DSLR-A900 camera, or even the VAIO Net-book.

    Anyway, thanks for posting!

  2. LA SEO Guy Says:

    Must say, those trademark stats surprize me when I think how the economy’s been lately.

  3. powershot Says:

    For a big company, managing trademark might be not a hard thing to do. Let’s say HD TV, DSLR-A900 camera, or even the VAIO Net-book.

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