A brown basketball with an X and O pattern and interlocking letters logo
So which one of these five items doesn’t belong. I think I had this question on my GRE.
Why would you display four generic items and one item clearly designed to conjure up a very specific third party brand. A litigious luxury goods company with a trademarked X and O pattern complete with interlocking letters. This just doesn’t make any sense. If you wanted to show the guys playing ball how about putting a diamond studded watch on one of their wrists. Did nobody catch this in the creative review. Was legal asleep at the switch. Surely a number of vignettes were presented to the client. Why pick this one? Why present this one at all.
The basketball is obviously designed to conjure up images of LouisVuitton. Would the same basketball with a black and white checkered pattern symbolize luxury. Clearly not. Why. Because there is no luxury brand with a “famous and incontestable” black and white checkered pattern adorning all of their accessories. This just seems like a situation that could have been avoided.
Unless of course Hyundai saw this coming and decided to operate under the guise of “any press is good press”. This may be true, unless of course you lose.